Customers' loyalty can be earned through brands who work hard to establish relationships with them.

Clients recognise the measures taken to win their loyalty and will be more likely to support companies in the long run if they are happy with their experiences. Furthermore, existing clients are also able to express their appreciation through word of mouth and social media, which may contribute to new, incremental business.

Your industry is still on the lookout for innovative ideas that require the use of new technology, better platforms, or improved employee connectivity. It is important to keep your customers' interests at the forefront of your business if you want to secure their loyalty. Certification is a great way to show your clients not just how secure your procedures are, but also how important their satisfaction is to you.

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Which standards can fit your sector ?

The ISO 9001 standard is a global and all-encompassing standard. It is a reference for business or agency management and organisation but does not describe prepared solutions. As a result, everyone can tailor it within their own culture and best practices.

ISO/IEC 27001 is unique in that it tackles risk-based security. An ISO/IEC 27001-certified organisation demonstrates that it is mindful of the threats to the confidential records, that it considers them, and that it takes precautions to avoid them being compromised. It is not just concerned about physical or technological protections. ISO/IEC 27001 helps to protect companies from data misuse, fraud, and corruption. It also shields IT networks from malware or disasters. It outlines conceptual best practices that work in parallel with these technological protections.

The management system specification for the security of publicly identifiable information is ISO/IEC 27701. It outlines how companies can treat sensitive information and how to show compliance with privacy laws. If you've already adopted ISO/IEC 27001, ISO/IEC 27701 adds to your protection efforts by addressing personal data management. Compliance with ISO 27001 and ISO 27701 offers international recognition, which is particularly valuable for non-EU organisations that handle EU citizens' data or collaborate with EU partners.

ISO 22301 helps provide a framework to act accurately and efficiently in compliance with pre-event, during-event, and post-event procedures. When you implement a business continuity strategy in your company, you're ensuring that you're ready for just about anything. Business Continuity Preparation means that the organisation can continue to function in the case of a disaster. Being ISO 22301 certified helps you to offer a high quality of support to your customers regardless of the circumstances. ISO 22301 recognises the ability to protect data backups, minimise large errors, and improve vital feature recovery times.

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